Apple iWatch Leaks Drips With Desperation
–Nigam Arora, A Forbes ‘Contributor’ (no link, because it’s Forbes).
That was the title of the wonderful article I read this morning in Prismatic. I had not expected to see such a stupid article so soon after the last. I was hoping for a bit of a break. Oh well. Let’s dig into this scrumptious platter of nothingness:
Recent rumors about iWatch were a departure from the past. They did not appear as usual in Asia but almost simultaneously in the New York Times and The Wall Street Journal. The information on iWatch in the two venerable publications came just before Apple CEO Tim Cook was to speak at Goldman Sachs Technology conference.
Apple must be behind this! It is suspicious that the rumors happened to leak out at the same time. Let’s say that this part is true, that Apple is leaking some information to get people talking about it. This isn’t any different from when the iPhone and iPad were going to be launched. Remember all those leaks? What about the iPhone 5? Was Apple desperate at that time? Or were they just doing what every technology company does? Every tech company leaks stories to try to get press. Samsung, Google, Microsoft, HTC, and every other company in the world leaks information. The press is a huge tool that can be useful is wielded properly. Apple would be dumb not to take advantage to it. Still, basing a huge part of your article around an assumption isn’t really a good idea. Also, Apple hasn’t really ever cared about investors. The author seems to suggest this was all done for investors. I laugh.
The fact that more details than usual have appeared in American media indicates the likelihood that Apple is planting the story about iWatch. The question is, “Why is Apple departing from its past practice?”
Departing from past practices? Apple never leaked information before? Well, if we assume that all articles in the New York Times and Wall Street Journal are leaked by Apple, then Apple leaked this and this (two examples out of the hundreds that are there). These leaks are not unusual.
One theory is that Apple is acting out of desperation. Tim Cook has been talking about innovation but not many seem to believe him. At Goldman’s conference, Tim Cook said that innovation culture at Apple has never been stronger. Perhaps Apple leaked details of iWatch to put some meat on the statement by Cook.
Seeing how Apple supposedly constantly leaks information, this is again, wrong. Tim Cook can speak about innovation all he wants and most sane people will believe him. Apple has the track record to back it up. The insane technology bloggers are the only ones who won’t believe him (and unfortunately, they influence the viewpoints of the other insane people in the world). Also, watch rumors started quietly around September when Apple replaced the watch-like iPod nano with a longer one (some speculated this was to make room for the watch). Certainly, it picked up steam in January, but it exited beforehand. Even though Apple is extremely organized, I don’t think they are that organized (planning to put meat on the innovation claim for a January conference in September). What do you think?
The other theory is that Apple found out about a watch-like product that Samsung is working on. A Korean website, Ruliweb, has leaked screen shots of Samsung Altius; many consider this to be equivalent of iWatch.
This would be so funny if he wasn’t serious. This entire article is like an Onion article. Forbes: the sad, real Onion of technology news (especially Forbes ‘Contributors’). If Apple was truly worried about Samsung because of the leaked images, I would fear for Apple. Those leaked screenshots look so bad, more like wireframes than actual designs. Nothing was special about that Samsung watch. Remember, Samsung made many phones before the iPhone. Was Apple worried? Apple always has a unique way of doing things. The fact that a competitor is trying to make a product that Apple is currently making has never really changed what they have done in the past. Why should it be any different? Samsung is not out-innovating Apple, despite what many seem to think.
Is Apple becoming more proactive, or is Apple getting desperate? The answer, in part, will determine the future direction of Apple [sic] stock.
What? You just write this whole article saying how Apple is getting desperate and then you end it by asking the question? Also, besides idiotic investors, no one really cares about the future direction of Apple’s stock. The stock means nothing. It drops when Apple breathes and goes up randomly as well. The entire stock market is run by idiots. Amazon goes up when they lose money, Apple goes down when they have a record quarter.
Look, Apple may or may not be leaking future product information. However, this isn’t because they are desperate. They and every other technology company do this all the time. The more people talk about them, the more customers they get. Even the US Government purposefully leaks information. They do it to control the press. But in Nigam Arora’s mind, it is desperation only when Apple does it. For example, does he not think that Samsung could have leaked the watch screenshots because they are desperate and scared of Apple’s upcoming watch? That is actually more likely than Apple being scared of anything Samsung is doing, but that thought never seems to cross Nigam’s mind. Once again, this is just another pointless, stupid, and crappy Apple hit article, written by an incompetent idiot.